Video can raise your search engine optimisation prominence and bring in new customers…if you do it right.

We’ve recently teamed up with a video production and marketing specialist in Southport and can now offer this service to all of our clients, but why should you? What are the benefits to your business? More importantly, will it be cost-effective?

Phil Hilton from Sight and Sounds Ltd explains…

How can a small company build visibility for a product or service in a big marketplace? Uploading video to websites such as YouTube can be a surprisingly powerful tool for gaining visibility in search engines. Businesses who’ve tried it report this strategy offers huge advantages over hosting video within their own website. Printable Promotions, which provides promotional giveaways such as reusable shopping bags, achieved significant search engine prominence with videos.

“I make sure to add value,” explains Stacie Long, operations manager. “I’m not talking about price, or saying ‘Buy, buy, buy!’ I’m giving you information about the product.” For instance, one popular Printable Promotions video shows how to fold the reusable bag into its own inner pouch, making it easy to carry in a pocket. “A still picture wouldn’t really explain it,” she says.

TubeMogul provides details analysis of how many times a video is watched, and YouTube has a similar feature. If you add a query string in the URL link from the video to your site, you can tell when traffic arrives from a particular video site. By using this system,  you can find out that a video hosted on  Sclipo, a video sharing site devoted to instructional videos, may have a higher clickthrough rate than the other sites, though a lower number of viewings overall.

Businesses have been racing to get their websites video-capable over the past 12 months but just uploading a video to your site is not enough. If used correctly, a web video will increase your sales exponentially – generally a minimum of 38%, and an average of 71%. A higher quality video adds more credibility than simply you in front of a webcam. INFORM visitors about your products and/or services. MARKET those products and services by including a call to action, and EDUCATE visitors on the benefits of choosing your business to supply their needs.

Whether you sell a tangible product, or an intangible service, create a brief video demonstrating the product in action, or the process of the service. Seeing things in real-life situations makes the idea of utilizing it more real, and many times can also make a complex product or service easier to understand. Have fun with it and see your sales grow!

If you are interested in adding a video to your web site then please contact us and we will be pleased to meet with you and discuss your requirements.