Share and discover what’s happening right now, anywhere in the world!
Trey Pennewell, of the Phantom Writers, proclaims in a recent article published on SiteProNews, that Twitter should be taken seriously as it is not a ‘flash-in-the-pan Internet application’. But what is it and what use is it to businesses?
It’s a web service that allows you to post short messages (tweets) to all those who have signed up to receive them. They can receive them using software, web sites, gadgets on their desktops, or even on their mobile phones. The beauty is that your friends sign up to receive your tweets, you send one tweet and everyone receives it – it’s so easy to keep people informed about your activities and whereabouts.
This sounds like a great social tool, but the truth is that businesses can use Twitter to great effect too.
You will see many business include a link to follow us on Twitter these days, but why would you want to? Well it can be an excellent way of finding out about special offers within minutes of them being announced. Image from the other side of the coin – how about being able to notify your clients instantly about a limited, first-come-first-served offer. How much more quickly might you sell out that if you had to send them all an email and risk it ending up, unread, in their spam folder.
People who follow your business’ Tweets do so because you have something they’re interested in and they want to be kept up-to-date with your offers and news. It’s also a great way to drive traffic to your web site. Send out a mouth-watering tweet with a link to your web site and the potential to drive extra traffic to your web site is immense.
As Trey states, Twitter’s actually been around since 2006 – the technology is more than three years old. However, it’s only been during this year that we’ve seen businesses grasp Twitter and start using it to their advantage.
If you would like to know more about how the use of Twitter could benefit your business, contact us now and we’ll be happy to discuss it further with you.
By the way, you can follow us on Twitter too.
Tweet