The blog of dynanti web design

What is Google up to?

Apr25
2012 Leave a Comment Written by Derek

We periodically search for our client’s web sites to see where they sit in the rankings for a given set of keywords. Whilst we’re at it, we search for own web site to see where we’re ranked. The search term we use to find our own web site is ‘web design ormskirk’ as that’s the term that we know most people use to find a web designer in our locality.

We were a bit shocked to find that we’d been overtaken to the number one spot this month as we’ve been there for about four years now and we know our site is well optimised for this key phrase.

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Posted in Browsers, SEO - Tagged , , , , , ,

View on-line publications from within web site

Sep02
2011 Leave a Comment Written by Derek

It is often said that everyone has a book in them just waiting to be written. Until recently it’s been impossible for the man in the street to get their book published unless it’s an absolute blockbuster and you’ve been able to get in front of the right publishing guru at the right time.

The Internet has changed that. At first you could publish your book as a downloadable PDF file, then came on-line publishers such as Lulu that would publish anything you wanted – no questions asked.

Issuu is another such publishing service that enables you to upload anything you like to their web site (books, magazines, brochures, etc.) and share it with people.

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Posted in Marketing - Tagged , , , , , , ,

PDF to Flash-based page flipping book software

Sep01
2011 Leave a Comment Written by Derek
A-PDF to FlashBook publishing software

Visit A-PDF to FlashBook web site

One of our client’s recently asked us to convert a PDF brochure to a ‘page flipping book’ that could be viewed from his web site.

Having seen a couple of free applications that would create this type of book for us, albeit lacking in a couple of simple features we wanted, we were disappointed to find that the majority of this software costs over £100 – that’s a lot to pay for an application we’re only going to use once (Adobe Reader is really all you need these days, but it doesn’t have the fancy page flipping the client was after).

We stumbled across the A-PDF to FlashBook application and were surprised to see that it was only $39 (about £25 here in the UK). All the usual questions went through our mind – especially given the price of the competition. READ MORE »

Posted in business, Marketing - Tagged , , , , ,

Ecwid – sorting products in root category

Jul19
2011 Leave a Comment Written by Derek

On-line shops with plenty of products need to be organised in to related categories so that visitors can locate the products quickly – every big on-line retailer does it and it’s proven to work very well.

However, when your on-line shop only sells a couple of products, and many do, using categories is pointless. You either end up with two categories, with one product in each, or one category with both products in it. Either way, you’re making the visitor perform one more click than they need to to arrive at the required product. Furthermore, how silly would a shop look with only one category. READ MORE »

Posted in eCommerce, Ecwid - Tagged , , , , , , , , , , , ,

Ebay fees to rise by more than 110%

Jun21
2011 Leave a Comment Written by Derek

Ebay has long been the entry point for many businesses in to the world of eCommerce. It’s extremely quick to get up-and-running and started off as a relatively cheap way to establish an on-line shop. However, over the years we have seen changes to the fee structure that has made Ebay an increasingly expensive way to run a shop and we believe that the latest bout of fee changes is making Ebay positively expensive. Buy-it-now auctions, the favoured method of selling for businesses, are the ones targeted in the 21st July fee changes. READ MORE »

Posted in business, eCommerce - Tagged , , ,
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About dynanti

We are a professional firm of web designers, located in West Lancashire. Derek, our Senior Partner, holds a First Class Honours Degrees in Web Design from Lancaster University and teaches web design courses at Southport College and on a one-to-one basis.

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